Privacy — TaxKiln's data charter
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TaxKiln operates on a single principle: we collect nothing about you that we don't structurally need to operate the site. No cookies. No tracking pixels. No email capture. No retargeting. The free + ungated content isn't a loss-leader for a funnel — it IS the model. Below is the complete privacy posture, in plain English. Every claim is verifiable — open your browser's network tab while reading this page + you'll see Plausible + nothing else.
The promise
We collect nothing about you we don't structurally need. This isn't aspiration — it's verifiable. Every analytics request, every third-party domain TaxKiln loads, every cookie set is visible in your browser's network tab. We commit to keeping that list short + auditable.
What we use Plausible for
We use Plausible Analytics for aggregate page-view counts, bounce rates, and referrer sources. That's it. Plausible is privacy-focused by design — no cookies, no personally-identifying information collected, no cross-site tracking, no fingerprinting. Plausible runs on EU-hosted infrastructure under EU data protection law. Their full privacy policy is at plausible.io/data-policy.
What Plausible doesn't do
No cookies set on your device. No personal data collected (no IP storage; IPs are hashed + discarded). No cross-site tracking. No fingerprinting. No re-marketing audiences. No data shared with Google, Meta, or any third party. No data sold to anyone. Plausible's design is the polar opposite of Google Analytics + Adobe Analytics + Mixpanel.
What we don't have at all
TaxKiln does not have any of: email capture forms, newsletter signup, 'subscribe for updates' invitations, lead-gen forms, retargeting pixels (no Meta Pixel, no LinkedIn Pixel, no Google Ads tag), affiliate trackers, A/B test variant cookies, session recording (no Hotjar, no FullStory, no Mouseflow), chatbot trackers, behavioural advertising tags, or third-party advertising networks. Compare to most UK tax sites which carry 20-40 third-party connections per page load — TaxKiln carries one (Plausible).
What we therefore can't do
Sell your data (we don't have it). Email you (we don't capture it). Retarget you across the web (no pixels deployed). Profile you (no cookies, no persistent identifiers, no PII). Sell access to your reading behaviour (none collected). Track your conversion path (no funnel exists). Build advertising audiences (no audience data collected). Share your behaviour with third parties (no behavioural data exists to share). These aren't policy commitments that could change with new ownership — they're structural absences. The data doesn't exist.
Compare to typical UK tax sites
Most UK tax content sites load 20-40 third-party connections per page: Google Analytics + Google Tag Manager + Google Ads + Meta Pixel + LinkedIn Insight Tag + HubSpot tracking + Hotjar session recording + Salesforce Pardot + Mailchimp + various affiliate networks. TaxKiln loads one third-party connection (Plausible). You can verify this yourself by opening your browser's developer tools, switching to the Network tab, refreshing the page, and filtering by third-party domain. If we ever add more, we'll update this page + the footer.
GDPR position
TaxKiln does not process personal data under GDPR Article 4(1) — aggregate analytics with no PII collection means no data subjects are identifiable from TaxKiln's records. We have no DPIA requirement because we have no high-risk processing. No DPO requirement because we have no large-scale processing of personal data. Reader rights under GDPR Articles 15-22 (access, rectification, erasure, restriction, portability, objection, automated-decision) are theoretically available but we genuinely have no PII tied to your reading activity to action.
Sponsorship transparency
TaxKiln carries sponsor placements on some pages (clearly labelled 'Sponsored' or 'Sponsored by [Brand]'). Sponsorship does NOT change the privacy posture — sponsors don't get reader data, behavioural data, or anything else from TaxKiln. Sponsors pay for placement, not for audience data. See [/why/sponsorship-policy](/why/sponsorship-policy) + [/sponsor](/sponsor) for the full rate card + vetting framework.
Verify it yourself — 60 seconds in your browser
1. Open your browser's developer tools (F12 in Chrome / Firefox; Cmd+Option+I in Safari). 2. Switch to the Network tab. 3. Refresh this page. 4. Filter by domain or look for third-party requests. You'll see plausible.io (our analytics) and possibly your CDN provider for asset delivery (Cloudflare or equivalent — no behavioural tracking). Nothing else. Optionally install Privacy Badger or uBlock Origin — they should detect zero trackers on TaxKiln. If you find anything we haven't disclosed, email us + we'll update this page.
Why we operate this way
TaxKiln's hero is 'We're here for the businesses that actually pay.' Being on the reader's side means not extracting from them at any layer. Free + ungated content isn't a loss-leader — it IS the model. The sponsorship rate card publicly displayed on /sponsor + the absence of email capture + the absence of tracking = the three structural commitments that make 'free tax information where you aren't the product' a verifiable claim rather than marketing copy. Other UK tax sites are structurally unable to match this — their business models require lead-gen, conversion optimization, or affiliate revenue. TaxKiln's structural absences are the moat.
If we ever add a new third-party tool — analytics or otherwise — this page is updated the same day, and the footer strap is updated alongside it. The verifiable-claim posture only works if we keep it honest.
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